This Privacy Notice describes how the William King Museum of Art (“our,” “we”) collects, uses, and shares personal information via our website at williamkingmuseum.org, including our e-commerce store (the “Site”). This Notice also describes certain information we may collect when you visit our museum (together with the Site, our “Services”). We collect information you choose to give us and other information that may be automatically collected from your use of our Site, including from your device. We use that information to operate our organization, and for a variety of other purposes set forth below. This Notice applies to personal information provided, transmitted, or submitted through our Services, and it also describes the choices we offer with respect to such data.
This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized data. This Privacy Notice does not apply to third parties or their services. We are not responsible for third parties’ privacy practices, and you should contact these parties directly to understand their practices.
To provide William King Museum of Art’s services, we collect data by which you may be personally identified. We may also collect information about the devices and equipment you use to access our Site, including usage data. We collect this information from a variety of sources, including:
Information directly from you. If you are an individual using our Site or visiting the museum, the information we collect from you may include your first and last name, mailing address, email address, telephone number, certain demographic information, and credit card information. We may ask you for this information when you register for an account to access personalized services, purchase or redeem tickets, or fill out forms on the Site.
Information we collect through automatic data collection technologies. We may collect data regarding your use of our Site through cookies, web beacons, and other automatically collected information. This data may include your IP address, date and time you access our Site and the pages and content you access during your visit, websites that you link to or from, whether you receive or open an email from us, and the links you click on within those emails. We may also collect information from your mobile device or your computer about how you interact with our Site, including the date of the visit, the time of arrival and length of visit to the Site, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, your IP address, and any errors encountered. This information helps us address customer support issues, provide you with a personalized experience, prevent fraudulent use of our services, and manage the Services we provide you, including gathering aggregated data about engagement. Cookies are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. Cookies may also be used to personalize your visit by storing your preferences or displaying content based upon what you have viewed through our Services and other websites. Web beacons or pixel tags connect web pages to web servers and their cookies. We and others may use these and similar technologies on our services and other websites.
Other parties may collect personally identifiable information about your online activities over time and across third-party websites when you use our Site. We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services. However, please see below for information regarding your option with respect to the use of cookies. Information we collect from third-party sources. We collect information from advertisers, affiliates, promotional partners, application providers, and other third parties, which provide us information in connection with content, widgets, components, or other tools we offer. These third parties may collect information from these sources when you use our Site. The information they collect may be associated with your personal information or they may collect information about your online activities over time. They may use this information to provide you with interest-based advertising or other targeted content.
We may use data we collect for a variety of purposes, including the following:
Please note that we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our services, content, and advertising.
We may share your information with third parties as permitted or required by law, or as directed or authorized by you. For example, we may disclose your information:
If you have any questions or concerns about this privacy notice or the privacy practices at the William King Museum of Art, please call us at 276-628-5005 or email us at info@wkmuseum.org.
