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Mistletoe Market

Help support art education by doing your holiday shopping early! Mistletoe Market, an annual fundraiser for William King Museum of Art, is a wonderful opportunity to shop local, take photos with Santa, and spend time with family and friends. Tickets are available at the door or online.

Vendors contact Jenna Johnson, jjohnson@wkmuseum.org, or call (276) 628-5005 ext. 119.

 

A fundraiser benefiting William King Museum of Art.

Vendors at Mistletoe Market always offer something unique for shoppers, including hand-crafted clothing, one-of-a-kind jewelry, holiday gift items, and fine art.

Shopper favorites like Dreamland Alpacas, Fetching Apparel, Stanley’s Produce and Bakery, and LaCigale will be back this year. You’ll see some new vendors, too! Savory Spice Mama, Uniquely Appalachian, and Go Go Jo Coffee food trucks will be on site. There will also be performances from Southern Appalachian Dance Collective throughout the day on Saturday.

As always, Santa will visit on Saturday and Sunday afternoons and WKMA’s Youth Education Department will have crafts for kids.

Shopping Hours:
 
Friday, November 6th – 10am-6pm
Preview shopping from 9am-10am with ticket
Saturday, November 7th – 9am-6pm (Santa 12pm-4pm)
Sunday, November 8th – 10am-5pm (Santa 12pm-4pm)
 
Join us for the Abingdon Wolf Auction on November 7th
All twenty wolves from the Abingdon Wolf Project, a fundraising collaboration between William King Museum of Art and the Town of Abingdon, will be auctioned at the Martha Washington Inn with Mike Riley as auctioneer. Drinks start at 6pm and the auction will begin at 7pm. Proceeds benefit the artists and William King Museum of Art.
Single day tickets available in-person only:
$10 adult, $5 child
 
Multi-day and Preview tickets available online through November 4th and in-person:
• 2-Day Pass: $15 adults
• 2-Day Pass: $5 kids
• 3-Day Pass: $25 adults
• 3-Day Pass: $10 kids
• 3-Day Pass + Auction Ticket: $50 adults
• 3-Day Pass + Auction Ticket: $10 kids 
• Auction Tickets – $25 adults (kids free)
• Preview Shopping on Friday: $15 ticket adults
• Preview Shopping on Friday: $ 5
mistletoe Market Tickets
abingdon wolf auction
Vendor Spotlight: Chocolate Elegance
Since 1985, Chocolate Elegance has operated as a small, family-owned confectionary where we make all of our artisanal treats by hand. We can custom make treats for your event; we have parties and classes. Visit our store in Kingsport.
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Vendor Spotlight: Chocolate Elegance
Since 1985, Chocolate Elegance has operated as a small, family-owned confectionary where we make all of our artisanal treats by hand. We can custom make treats for your event; we have parties and classes. Visit our store in Kingsport.
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Vendor Spotlight: Dreamland Alpacas
We are a local family run alpaca farm just minutes from Abingdon, VA. We welcome you to stop by and touch the irresistible feel of our large assortment of stuffed animals made from alpaca.
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Vendor Spotlight: Harmonic Journeys
I fell in love with beads & anything shiny & colorful, at an early age….My love for the unusual became a life for me. I make Treechimes & Jewelry made from antique & vintage items from all over the world.
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Vendor Spotlight: LaCigale
Since 1999, La Cigale has celebrated the “Table Art of Provence™” by offering vibrant collections of Provençal Tablecloths and elegant table linens. We pride ourselves in providing you with the finest Country French Provençal tablecloths that are Purely Provençal … Truly French … Simply Beautiful!™
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Vendor Spotlight: Sage Heron Candle Co.
An artisan fragrance company crafting hand-poured natural wax candles, room sprays, and perfumes. Rooted in craftsmanship and storytelling, our collections carry the quiet elegance of the mountains—turning fragrance into ritual, and everyday moments into memories.
Click Here
Vendor Spotlight: Sage Heron Candle Co.
An artisan fragrance company crafting hand-poured natural wax candles, room sprays, and perfumes. Rooted in craftsmanship and storytelling, our collections carry the quiet elegance of the mountains—turning fragrance into ritual, and everyday moments into memories.
Click Here
Vendor Spotlight: Stanley's Produce & Bakery
We are a family owned business for over 25 years. We take pride in our personal interaction with all wonderful customers!
Click Here

Explore Abingdon

Get ready for an adventure in Abingdon! After you shop ’til you drop at Mistletoe Market, kick back in one of our cozy vacation rentals. And don’t miss out on the culinary delights—Abingdon has been crowned the Best Small Town Food Scene in the Country by USA Today’s 10Best for four years straight! So, bring your appetite!

Feeling the urge to shop some more? Explore our delightful local shops, where you’ll find everything from vintage antiques to gourmet olive oil. There’s plenty to do and discover!

Happy exploring!

plan your trip

Still Accepting Vendor Applications for 2026

Contract
Map of vendor booths

It is our pleasure to invite you to submit an application for the 2026 Mistletoe Market, which will take place November 6th through
the 8th. Mistletoe Market is the Southeast’s pre-eminent boutique holiday gift mart and a major fundraiser for William King Museum of Art. The hallmark of Mistletoe Market is quality, variety, and uniqueness.

The 2026 Mistletoe Market will mark the twenty-seventh anniversary of this premier shopping extravaganza, a proven success for
participating merchants and holiday gift mart of this caliber. Our jury committee will fill up to 110 booths, basing their decision on
high-quality goods with strong market appeal.

Mistletoe Market is held in beautiful, historic Abingdon, Virginia, in the Grand Hall of the Southwest Virginia Higher Education Center, a state-of-the-art carpeted facility. Directly adjacent to Interstate 81 at Exit 14, the Higher Education Center is designed for maximum sales traffic.

Space is limited so, to secure your space, please complete and return the contract below with your deposit as soon as possible. View the “map of vendor booths” to see available booths, highlighted in yellow. Please note in your contract your booth number space preference.

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